A Clear Call to Action Can Make or Break Your Page
Updated: Jun 8, 2021
A clear call to action can make or break your website. If your CTA is not clear, stands out, and is in a prominent place, how will your customer know what steps they need to take next to make a purchase?
What Is a Call to Action?
A call to action is a word, phrase, or sentence that tells your readers exactly what you want them to do next. If you were creating a CTA for a television infomercial, it might look something like this:
In digital marketing, though, CTAs typically contain hyperlinks in a button. They take the reader to the specific destination you are promoting. A productive CTA is clear and evokes immediate action.
A CTA will take you to a sales page, landing page, blog post, newsletter signup form, or anything else you want to promote. The key is to make sure you convey value. You offer a solution to your customer's problems or needs; make sure you give them a clear CTA.
Place your CTA in the right place to get the results you want.
Here is a list of some great examples of CTA prompts:
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Do you find yourself wondering if your page has the right calls to action?