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SEO Blogging: Blogging for Real Estate

Updated: May 13, 2021

Let's talk about the purpose of a real estate blog space. When your webpage has a blog space, you add valuable content to your website and grow your real estate business.

Bottom Line- You are increasing sales.

Read on to learn why SEO blogging is important in the real estate world and how to write a quality blog post to help you build your client data base.

A quality real estate blog adds valuable content to your website because it:

  • Builds Trust - It creates a perceived relationship with your clients. Buying a home is a huge investment; people want to trust you.

  • Presents Expert Knowledge- It tells who you are; your potential clients will know you are well versed in your field.

  • Provides Authority- It links to outside reliable sources; you can show them you know what you are talking about.

Blogging allows you to build relationships with your client base.
Blogging Helps Build Your Business

SEO blogging helps your real estate business grow.

According to content marketing research, businesses that utilize SEO blogging spaces increase their website traffic. These companies enjoy 67% more leads than those who do not have a blog.

Websites rank higher on google, and readers are provided with relevant information. A blog section optimized for SEO allows you to increase your website traffic and your customers' trust.

No traffic = Less Profit!

Writing a Quality Real Estate Blog Post

Your article must enhance your business and contribute to building a trusting relationship with your clients. Through your article, a reader should feel closer to you- they should know more about your intent and values.

Ultimately, your readers should have an option to learn more and take the next step in your business relationship.

Always Start with Pre-Writing & Planning

But, before you start, you must do a little research.

Keyword Research

Once you determine your topic. Obviously it will be something to do with real estate, but what slant are you taking? What is your purpose of the article? The next step is to conduct SEO keyword research with some useful tools.

SEO blogging requires fundamental keyword research and is a cornerstone- if your intent is to increase your SEO ranking. When you use SEO tools you incorporate keyword searches, especially long-tail keyword searches, into your blogging practice, you will:

  • Gain more traffic on your website, and your sales increase- each new article will grow your possible audience.

  • Find what users are searching for by discovering popular keywords.

When you select the correct keywords for your article, you will attract more traffic to your website.
Take a closer look; make sure you are using the right keywords.

Looking for the Best Real Estate Keywords

People search using keywords and key phrases. Researching keywords for your topic allows you to narrow your audience and optimize your site.

Discover which keywords will give you the most yield. Meaning, which keywords can you utilize to gain the most quality traffic? Working on the keyword puzzle allows you to find the best words for the job.

For example, if you are going to have a blog article about "selling a home," you could use these key words:

  • tips for selling your home (1,800)

  • sell my home (1,700)

  • costs of selling a home (1,100)

  • home selling tips (1,000)

  • sell home quick (890)

  • sell home (620)

  • sell my home fast (820)

  • how to sell your home (590)

  • sell your home fast (590)

  • how to sell a home (480)

Notice the number next to the word- Pay attention to that and incorporate the mid to low count words into your blog article. This will help your blog page have better chances of google ranking it higher.

Keyword search is vital!

Writing Your Blog- One Step at a Time

Remember, your blog site is for your customer. Before you start your article, ask yourself:

  • Is this blog post going to grow my relationship with my customer?

  • Will this empathetically address my customer's needs and pain points they need to resolve by hiring me as realtor?

  • Is this post going to help my reputation as an expert in real estate?

Empathy + Authority = Trust!

Empathy + Authority = Trust
Sometimes empathy and authority is just want it takes to earn the trust of a future client.

Writing Your Title and Heading

You know how curb appeal is HUGE in real estate? This is true when writing your blog article. Your article must be easy to read. It must also contain a quality level of enjoyability and ascetics.

Now that you have your focus keyword, relevant keywords, and topic, you can craft a title and heading.

Your title is what is seen and clicked on in search engines. This is what first draws your reader's attention to your article. The heading or h1 tag is what your reader sees at the top of your blog article.

Title tags and h1 tags are incredibly important because they help google understand which page is the most important.

Consider these three tips when crafting your article heading and title:

  1. Make sure they are catchy to the reader. We are not talking overly cute and poetic, just simply catchy and exciting. What would a home buyer or seller want to know?

  2. Make them SEO- friendly by including your focus keyword. This will help you rank higher on google.

  3. Use words that trigger emotions to increase your click-through rate. As you know emotions are huge when buying a home.

Now, you are ready to roll, let's plan out your article.

Organization is a Good Thing

People comprehend text better when broken into categories with subheadings and paragraphs. Furthermore, using categories and subheadings gives you a guide, or an outline, to use while writing your article's content.

Don't overwhelm your reader, or they will bid your article farewell! Most people will read your content from their phone, and long chunks of text can become overwhelming.

Attention to mobile marketing is vital. Break your sentences up into short paragraphs and use long sentences sparingly. Don't forget this is also huge when writing your MLS listings. One huge long paragraph is overwhelming to a potential buyer. This will help your readability on a mobile device.

Not only do these text features help with readability, but they rank your website higher on google. Check out this article to better explain the use of H1 and H2 tags to maximize SEO through categories and subheadings.

In addition to an inviting title and proper organization, each article must have the following:

Be sure your blog is organized and has keywords to optimize for SEO.
Just like an organized, clutter free home sells faster, an organized, clutter free blog, reads better.


The introduction is the portion of your article where you introduce the central idea. The introduction does not explain any details in depth. It should also hook the reader into reading the rest of your work. Don't forget to use your tags to help with SEO.

Using Your Categories and Subheadings to Create Body Paragraphs

This portion will explain your central idea and give supporting details or evidence to help you build your central idea.

You may have several body paragraphs or a couple; it depends on which real estate relevant topic you are writing about.

In SEO blogging for real estate, your content should be related to things that are valuable to people in the real estate market. Your blog is to enhance your reader's experience with you!

It is essential to strategically use topic keywords and related keywords throughout your body paragraphs to support your central idea. This practice helps SEO blogging. Here are two examples to illustrate:

  • Are you writing about five ways to increase your home value? You will have five subheadings and explanations in your body paragraphs.

  • Are you writing about the relevance of curb appeal for home buyers? You will provide reasons and evidence to support this topic in your subheadings and body paragraphs.

Remember, as you write, use your subheadings and categories you have already created in your outline, then add in your content.

You may want to consider the use of use lists and bullet points to support your central idea as well.

Whatever you do, don't forget to work your keywords or related keywords into your text in an organic, readable way. Do not force a sentence to fit in a keyword. Likewise, don't force a keyword into a sentence; it will do more harm than good. It's annoying and uncomfortable for your reader. This will hurt the quality of your SEO ranking and your reputation as an educated realtor.


Not to be forgotten, a vital writing tool is the proper use of transitions within your body paragraphs.

Transitions directly effect readability. Consider transitions like the couplings connecting train cars as they are guided down the tracks. They create order and flow. If a coupling breaks, the conductor loses the other cars after that point. A good writer uses transitions to create order and flow in their writing.

It is important to add transition words and transitional sentences to the beginning and ends of your paragraphs. These help your workflow and allow your reader to organize their thoughts around the content they are reading. A skilled writer can guide their reader throughout an article through effective transitions.

 Consider transitions like the couplings connecting train cars as they are guided down the tracks. They create order and flow
Well used transitions create order and flow; much like couplings connecting train cars.


Next, make your conclusion strong. You have a chance to make a final impression. Wrap up your writing with a short recap in one or two sentences, restating your central idea.

Don't forget to give your reader a call to action or tell them what they could do with the information you have provided them.

This might look like the following:

  • "If you are looking to sell your home..."

  • "The next time you..."

  • "For more information on how to gain curb appeal..."

Introductions and conclusions are like bookends; they hold your article together. They are both equally important as the content within the body of your text. Be sure to nail it!

Some Final Steps Before You Publish Your Article

The Polishing Touches

To increase SEO on your real estate page be sure to take special note of these polishing touches before you hit publish.

Use Internal and External Linking to Increase SEO

As you are writing your article, consider the importance of internal and external linking. You will improve the quality of your content, perceived authority, and site traffic. These are two more tools used in SEO blogging.

Internal Linking Increases Your Audience

I like to think of internal linking as elevators in an office building or hotel. They take you from one floor of the hotel to another. As relevant opportunities arise while you are writing, link other pages that have been optimized for SEO within your current article. This practice will help with your site's search engine optimization ranking score, and you broaden your audience.

Have you ever gotten in an elevator and forgot to push a floor button? Yep, a blog without any internal links (elevator buttons) is the same thing; your reader is not moving about your site. Your article is not working to it's full potential- it is an elevator standing still.

External Linking Increases Your Credibility

External links are guide your reader to outside sources. When you strategically place external links in your blog, you add authority and credibility to your business. You are building trust with your reader. This is HUGE!

If you are blogging about saving energy, linking to the department of energy's website could help you. If you are blogging about energy and you link to a website that is not credible, this could hurt you.

A word of caution, external links can, and are, a good thing for SEO. On the other hand, they can also be worthless if the outside link is to a source that is not credible.

Pictures, Graphics, and Videos

As young children, we all loved to look at the pictures in our favorite books. Pictures add meaning and value to the text.

Pictures, graphics, and videos add value to blog articles. Adding images after you write your text will help ensure your pictures are relevant and add meaning for your reader. Also, use pictures, graphics, or royalty-free videos, so you don't end up in legal trouble if you do not cite them.

Always, Always, Always- Proof Read and Edit... Then Do it Again!

Once you have completed your entire article, well, at least you think you have completed your entire article. Get up, walk away, walk the dog, do something else- let your mind take a break. Only then, come back and work your way through your article again and edit for errors or revisions. You may want to walk away once again and then let a coworker or friend read it. Only then do you hit publish!

A blog reads differently on a phone than on a computer, so never have large long chunks of text.
Tip: Make sure your writing reads well. Plug one ear and read your article out loud. This will help ensure readability.

The Takeaway

When you are a realtor that blogs, you build relationships with clients. You will find the added benefit of quality traffic, and you can grow your business.

Apply the basic principles you have learned to write a quality blog post. Always begin with pre-writing and organizing before you write the introduction, body, or conclusion. Then, polish your article with a few final touches, and you will be on your way to becoming a realtor with a better optimized site.

Blogs have truly evolved into a significant part of digital marketing today.

If you are reading this and you are thinking, I understand the importance of adding a blog section to my website, but I really do not have time, contact BeeJoyful Solutions for help.


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