Six Reasons Your Business Needs a Copywriter

Copywriting is 100% necessary for any business today.

Six reasons why hiring a copywriter is a smart business move.

• We understand SEO.

• We understand digital marketing.

• We’re good at spelling, grammar, and sentence structure.

• We understand readability, engagement, and conversion.

• We’re full of ideas.

• We set you free from the worry of writing to do what you do best- your business.

Copywriting is hard work.

Especially when you are an expert in your profession and have had little to no training and experience in marketing, sales copy, and content writing. Many business owners know that copywriting, freelancing, SEO, web design, digital marketing are all in another world. But they still try to save money by doing it themselves or have their secretary who also doesn't have any training and experience take a shot at it. This mistake is costly!

What is Copywriting?

Copywriting, as a profession, has been around for decades. But traditionally, it focused on writing advertising and sales copy. Newspaper ads, cold emailing, mailbox flyers; writing that screamed BUY, BUY, BUY! We've come a long way, baby. I, too, thought copywriting was all about pushy sleazy sales. Shudder.

We Live in a Digital World

In today's digital world, copywriting and content writing is essential to any business and serves a great purpose. If your website and social media do not include the following, they are costing you money in missed sales and customers.

Your Copy and Content MUST:

• Meeting the customer needs and why your product or service is the solution.

• Providing Authority in your industry.

• Cultivating a long-term connection within a brand.

Copy Writing is a Smart Business Move

Six reasons why hiring a copywriter is a smart business move.

• We understand SEO. Most online copywriters have some understanding of SEO, and some have a lot. That means we know about keyword placement, the importance of headings, subheadings and content, tags, and image optimization.

• We understand digital marketing AND sales copy and content. Most marketers know their stuff, but not all know copywriting. In order to be a great copywriter, you must know marketing. Most copywriters have a good arsenal of marketing skills up their sleeves. It is part of producing great copy. That means we know how to follow or create editorial calendars, strategy, branding, and targeted content - and we know why they’re essential for your business.

• We’re good at spelling, grammar, and sentence structure. Yes, it’s imperative. A poorly written website, brochure, or blog post is going to cost you 1,000's of dollars because it removes your authority.

• We understand readability, engagement, and conversion. Online content is all about these three key factors, and a good copywriter will know how to work your content to deliver the best possible results.

• We’re full of ideas. We’re not just word monkeys, give us half a chance, and copywriters will come up with loads of new ideas for your blog, marketing strategy, and services. We love being creative.

• We’ll set you free. One of the best parts of having a copywriter on board is that you’re free to do what you do best; run your business!

How a copywriter can help your business?

Here’s what a copywriter like Melissa at BeeJoyful Solutions can really do for your business.

When you work with a copywriter, your sales copy and content will:

• Help build a trusting relationship between you & your clients because your clients will see you understand their needs and you have the answer for them.

• Build a customer base because your copy and content look professional and read professionally! And your copy and content will compel your client to purchase your goods or services.

• Increase revenue because your customers return time and time again when they understand how valuable your products/services really are to their lives.

• Set you up for success because your visual design, sales copy, and content drive your business forward.

Copywriting is 100% necessary for any business today.

It is just plain wrong for you have to worry about writing sales copy and content that converts!

Click HERE to get more information and see how Melissa can help your business grow!